Rio Bait Company Fully Custom Soft Plastic Lures

Brothers Clayton and Brady Sullivan started Rio Bait Company, LLC in early 2014 with intentions on making fully custom ordered soft plastic baits for the public.  Many baits later, we are proud to finally bring you a website for ease of ordering and to have all of baits under one roof.  Please take a look through our site and if there is anything you'd like to order that we don't have a picture of, send us an email and let's discuss making you a fully custom order of soft plastic baits.

World HQ:  Fort Worth, Texas.